Comments on: The Appetite for Dermo-cosmetics in China is growing in 2022 https://cosmeticschinaagency.com/the-apetit-of-chinese-beauty-consumers-for-dermocosmectics-brands/ Cosmetics China Health care product Mon, 21 Nov 2022 16:05:02 +0000 hourly 1 https://wordpress.org/?v=6.3.2 By: Vincent https://cosmeticschinaagency.com/the-apetit-of-chinese-beauty-consumers-for-dermocosmectics-brands/#comment-35381 Sun, 31 Mar 2019 09:18:41 +0000 http://cosmeticschinaagency.com/?p=7176#comment-35381 The brand Avène whose products are all made in France, celebrated in 2013 the 10th anniversary of its launch in China. In a decade, the range of care based Avène Thermal Spring whose source springs Avène-les-Bains in the Natural Park of Haut-Languedoc has won the trust of dermatologists and Chinese consumers. The attractiveness of “made in France” has played in favor of this success, because it is synonymous with serious product development, safety and quality in manufacturing. Present in the Chinese market since 1996 in Oncology and since 2004 in Dermo-Cosmetics with the Avène brand, Pierre Fabre Laboratories are developing successfully and are now joining the 50th anniversary of France-China diplomatic relations.

In 10 years, the Avène brand has managed to multiply by 20 its geographical coverage. It is now present in 230 Chinese cities and distributed in more than 1100 points of sale. An Avène product is sold every 5 seconds in China, each time via one of the 1,500 advisors employed by the French brand. Pierre Fabre Dermo-cosmetics now counts China among its top 3 international markets.

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