CLIENT: SMOOTO
Our Missions for SMOOTO
PR KOL WeiboThe Brand & Campaign Context
SMOOTO is a facial mask from Thailand. The raw material they chosen to use in products are mainly extract from tomatoes, which combined Vitamin C and E, organic acid. This facial mask has many functions, like whitening, hydrating and anti-aging. Nowadays, in Chinese market, there are various facial mask products. Customers have many different choices. SMOOTO as a totally new brand in China, they are lack of awareness and reputation. Moreover, they do not know the way to gather their loyal customers.
Results
Solution
PR (Press Releases)
- Choose high quality PRs
- Interact with customers
- Promote by ads and events
Forums (Testmonial platform)
- Fashion or Make-up blogers
- KOLs
Result
Exposure 8, 000/month. Built up its own customers community.